TABLE OF CONTENTS
- Get Your Marketing Game On! 11
- Chapter One: Marketing Overview 15
- What is Marketing? 17
- Are You Inclined for Marketing? 20
- Traditional vs. Digital Marketing 22
- Chapter Two: Scope, Roles, and Trends of Marketing and Marketing Professions 25
- The Four Activities of Marketers 26
- Customer and Market Insights 26
- Market Planning 29
- Marketing Execution 33
- Marketing Optimization 36
- Chapter Three: Marketing Job Growth and Outlook 39
- Marketing Job Growth Statistics 40
- The Gender Gap 42
- In – Demand Marketing Jobs by City 42
- In – Demand Marketing Jobs by Companies 43
- Type of Organizations You Can Work For 45
- Agency 45
- Consulting Firms 47
- In – House 48
- Startup 49
- Chapter Four: Qualifications for Aspiring Marketers 51
- Steps to Qualify for a Marketing Degree and Career 53
- Marketing Degree Levels and Curriculum 57
- Certification Program in Marketing 58
- Associate Degree in Marketing 60
- Bachelor’s Degree in Marketing 63
- Master’s Degree in Marketing 65
- Doctorate Degree in Marketing 68
- Chapter Five: Executive and Managerial Marketing Positions 73
- Top 10 Job Profiles 74
- Top 1: Chief Marketing Officer (CMO) 74
- Top 2: Vice President of Marketing 76
- Top 3: Marketing Director 78
- Top 4: Global Marketing Manager 80
- Top 5: Marketing Manager 82
- Top 6: Marketing Coordinator 84
- Top 7: Marketing Assistant 86
- Top 8: Product Marketing Manager 88
- Top 9: Channel Marketing Manager 91
- Top 10: Marketing Consultant 93
- Chapter Six: Branding and Field Marketing – Related Positions 97
- Job Profiles (Top 11 to 20) 98
- Top 11: Field Marketing Manager 98
- Top 12: Brand Manager 100
- Top 13: Marketing Research Analyst 102
- Top 14: Demand Generation Director 104
- Top 15: Demand Generation Manager 107
- Top 16: Demand Generation Specialist 109
- Top 17: Email Marketing Manager 111
- Top 18: Content Marketing Director 113
- Top 19: Content Strategist 115
- Top 20: Content Manager 117
- Chapter Seven: Top E – Commerce and Social Media Marketing – Related Positions 119
- Social Media Director 120
- Social Media Marketing Manager 122
- Social Media Manager 124
- Online Community Manager 127
- Social Media Coordinator 129
- Digital Marketing Manager 131
- Digital Strategists 133
- Internet Marketing Specialists 135
- E- Commerce Manager 137
- Search Engine Optimization (SEO) Manager 139
- Search Engine Marketing (SEM) Manager 141
- Paid Search Manager 143
- Pay – Per – Click (PPC) Manager 145
- Chapter Eight: Marketing Communications – Related Positions 149
- Communications Director 150
- Communications Manager 152
- Communications Coordinator 154
- Marketing Communications Manager 156
- Corporate Communications Manager 158
- Public Relations (PR) Manager 160
- Media Managers 162
- Event Managers 164
- Promotions Managers 166
- Chapter Nine: Creative Marketing – Related Positions 169
- Copywriters 170
- Media Buyer 172
- Creative Director 174
- Art Director 176
- Graphic Designer 178
- Chapter Ten: Landing Your First Job 181
- Find Out What You Want! 182
- Let the Job Hunting Begin! 184
- Graduation Schemes 185
- Direct to Companies 185
- Recruitment Agencies 185
- Job boards 186
- Networking 186
- Tips in Writing an Effective Curriculum Vitae 187
- Nailing Your Job Interview 192
- Photo Credits 197
- References 201
